How Blue Water Seafood built one of the country’s best fish markets

So how can a customer know who’s honest and who’s not?

“Ask to see their receipts,” says Matt.

I ask to see Blue Water’s receipts for the day. Matt brings it out, lays it on the table, and the proof is there. All top-of-the-line fish, from respectable sources.

“We’re not restaurateurs, dude,” says Judd. “We’re you. We did it how we would want to. We’ve made a ton of mistakes and almost gone broke a hundred times, but I think the reason we’ve been able to be successful is we did it honest.”

Troy Johnson hangs out with the guys behind Blue Water Seafood to learn just what goes into running one of the top seafood markets in town.

How Blue Water Seafood built one of the country’s best fish markets

“You had to know how to fight”


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